FedEx/Junior Achievement International Trade Challenge.
The FedEx/Junior Achievement International Trade Challenge (ITC) is an unparalleled opportunity to broaden students' understanding of global trade and to participate in an array of stimulating activities to enhance their knowledge of product distribution, competition, pricing, promotion and sales. Simultaneously, this experience is intended to help promote the enduring qualities of teamwork, risk-taking and self-confidence.
The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, students are required to research and synthesize detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:
- Product development
- A solid understanding of international trade and marketing
- Detailed research on a country
- Analysis of physical boundaries and challenges
- Defined target market
- Defined market competition
- Analysis of transportation systems for distribution
- Establish timeframe for implementation
- Establish short term and long term goals
As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx.
Main Events
Timeline
Malaysia ITC Workshop (Kuala Lumpur) : April 19 & 20, 2012
Malaysia ITC Workshop (Penang) : May 24, 2012
ITC Market Entry Strategy competition submission : June 22, 2012
Malaysia ITC Finals : July 30, 2012
Asia Pacific ITC, Hong Kong : August 27 – 29, 2012
For more information on this event and other AMCHAM CSR Programs, please contact Barbara at This email address is being protected from spambots. You need JavaScript enabled to view it.